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Your new website checklist

Overview

Getting a website can be daunting; we are told every business needs one but what is right for you and where to start can be a steep learning curve. This fact sheet is designed to clear up some commonly used terms and to give you a plan-of-attack.

Your Domain Name: www…

The first thing you need to do before anything else is to get a domain name. This is the name you want to give to your website; for example, "websitenow.com.au". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name (.com.au domains are paid every two years). Getting a name does not get you a website. It's just a name which acts as a signpost to your website. It's similar to registering a business name.

  • To find a domain name go to www.domainsnow.com.au - it’s free to search
  • If you want an Australian domain name (.com.au) you must have an ABN number
  • Make sure your domain name is easy to spell and that it describes what you do
  • Your domain name should be simple, obvious, memorable and be as short as possible
  • If your domain name was not registered through domainsNOW we will need access to your provider account.
  • Website Hosting
  • Web hosting is where your website actually sits, on a computer, in a data centre and where it is available on the Internet 24 hours a day. There is a yearly charge for your website hosting which can be paid annually or by monthly instalments. Hosting is like renting virtual office space. Our hosting includes a number of services:
  • Unlimited hosting for your website so that you are not charged more when you get more traffic
  • Unlimited business email accounts branded to you e.g. yourname@yourbusiness.com.au
  • Access to our webmail remote email service when you are on other computers or mobile devices
  • Automatic website backups on-site at our secure data centre and offsite with our web security provider – Server Surgeon
  • Access to your website CMS (Content Management System) so you can easily update your website yourself using our cloud based software. We provide complete training in the use of our CMS
  • We offer ongoing support via phone, email and live TeamViewer sessions and Skype

How to put together your content

The first step in putting together content for your website is to ask yourself a few questions:

  • What do your customers and website visitors want?
  • What are the five top questions you are asked relating to your business? Could they be answered on your website?
  • How can you engage your website visitors? eg. Relevant articles, embedded video
  • What is your call to action? What do you want your customers to do when they visit your website?

Planning your Website Menu

When planning your new website a menu list (or site map) is part of the planning process. Your website menu is also a way for you to guide your visitors in the direction you want to take them.  Common menu pages include:

  • Home
  • About  |  Who Are We?
  • Services  |  What We Do
  • Products
  • Gallery
  • FAQs
  • Contact

Our websites allow for multiple menu levels. This means you can easily break down your pages into parent pages and two levels of sub-pages (these form part of a drop-down menu). In the example below the top level menu is Special Projects, under that heading are two sub pages – AO Radio and NBN Digital Hub.

Visual Engagement - Pictures & Videos

Most people are motivated by visuals, so planning the look of your website is very important. Colours, pictures and videos can make your website more friendly and engaging.

If you have a business logo and brand colours using these on your website will ensure consistency and help customers to easily recognize your business.

  • Providing your own images - Supplied images need to be high quality and look professional.
  • Stock photography - Is readily available if you don’t have your own images.
  • All images you see on the internet are subject to copyright - It is not ok to simply download pictures you find on other websites or by using Google image search. If you find an image you like the look of you must first contact the site owner and seek permission to reproduce that image on your website (this may involve a charge).
  • Videos - Are now easier than ever to add to your website and they are a quick way to engage your site visitors. Using our Presence Builder it’s easy to embed YouTube, Vimeo and other video content into pages on your website.

Keywords & SEO

Search Engine Optimisation (SEO) is the process of making your website visible to search engines like Google. Search engines look at your website differently than general visitors, so we build your website with this in mind.

An important part of this process is for you to supply us with keywords for your business. Keywords are the search terms people are likely to type into a search engine to find your website. This may include your business name, the services you provide, specific questions relating to those services, and the geographical location of your service area.

What we’ll need from you

  • Domain name details
  • Menu & page ideas (see ‘Planning your Website Menu’)
  • Content ideas for your website (see ‘How to put together your content’)
  • Your logo / brand colours
  • Images / video links
  • Keyword ideas

If you want to search for domain names just visit the following link: http://domainsnow.com.au

Costs Involved

  • Domain name registration
  • Business Hosting PLUS 
  • Website design and account setup
  • Unlimited email account @ your domain (included)
  • Phone and email support (included with your hosting) 
  • SSL Certificate (included with your website)

Additional costs

  • Pages - the size of a website can vary greatly so we cost out the number of pages we create for you, excluding the home page which is included in the setup cost. 
  • Email set up – included in the set up cost is setting up access to your new email address one 1 device.
  • Copywriting/Content – if you would like to create new content or change your current content, we can assist with providing keyword-rich content for your web pages, in consultation with you, to inform potential customers about services provided while also optimizing the site for Google and other search engines.
  • Photography/Drone/Video - we can arrange to take photos, including aerials and video as well if needed.
  • Graphic Design – we can also create a new logo for you, help you with branding or assistance with specific design services.
  • eCommerce – an online store is an additional option if you want to sell products through your website.

If you’re not sure, just ask!

We’re here to help you, so if you have any questions

call us on 03 9012 6610 or

email us!